How to Choose the Perfect Color Scheme for Your Website Design
When it comes to your site, you must provide a fantastic experience to your customers to get them hooked on your company/brand.
Everything is perfect: the performance, the navigation, the layout, and the text. It all adds up to a dream experience for your users, who rave about it.
Choosing the right colours is critical since 21% of online users will abandon a website with crazy colours.
The research found that changing your website's colour palette may increase conversions by up to 24%.
Colour plays an important role in how we interpret the world. As a result, it can drastically alter how we see a website. However, colour scheme generally takes a second seat when it comes to website design.
This guide will assist you in choosing the best colour scheme. We'll discuss the best website colors scheme and help that fits your site's personality and style.
Why are color schemes important in web design?
Colour is an important aspect and feature of design since it influences the meaning of the text, how people navigate through a layout, and how they feel while they do so.
- Different colours have different implications and psychological impacts. This implies you may use them to influence people's feelings or thoughts.
- Using colours to offer purposeful contrast for your Calls To Action (CTAs) can enhance conversions. Several case studies have demonstrated that particular colour contrasts significantly affect conversion gains ranging from 10% to more than 50%.
Acquaint yourself with color theory.
In a word, colour theory is the study of how colour works. The lengthier version is more difficult to explain—entire college courses are devoted to it! However, you can learn a few fundamental ideas to improve your grasp of colour for website design.
First, you must comprehend primary, secondary, and tertiary colours.
- Primary colours cannot be created by combining any other two colours. There are three primary colours: red, yellow, and blue.
- Secondary colours are generated by combining two primary colours. For example, when you combine blue and yellow (two primary colours), you obtain green (a secondary colour).
- Tertiary colours are generated by combining a primary and a secondary colour adjacent to the colour wheel. Combining blue (primary) with violet (secondary) produces blue-violet (tertiary).
How to Choose the Perfect Color Scheme for Your Website Design:
Now that you understand how important colors scheme are for your site's identity and experience. Let's look at what you should do to decide which colours to use for your atlanta web design company. You must first understand what you are selling/providing.
1. Choose a primary color.
The best way to choose a primary colour is to consider the feelings of your product or service and then browse colours that suit that vibe until you discover one you like. Here are several examples:
Yellow: Mcdonald's or Nikon - pleasure and Denotes optimism.
Red: Nintendo or Coca-Cola - pleasure or Denotes enthusiasm.
Green: Animal Planet or Whole Foods - implies freshness and nature
Orange: Fanta or Nickelodeon - A cheerful, enjoyable time is ahead.
Purple: Cadbury or Hallmark - Indicates a recognised brand with a history of quality.
White: Nike or Apple - user-friendly product, implies the sleek
Brown: UPS or Nespresso - Indicates a dependable product everyone can use.
Black: Adidas or Chanel - elegance or denotes luxury.
Blue: American Express or Walmart - confidence and Denotes reliability.
2. Get to know color psychology basics.
Colour psychology's role in marketing cannot be emphasized. Going through all the specifics would take too long, but here are the most crucial fundamentals you should know.
Colour connections are powerful. We create them as neonates, and they generally last our entire lives. These relationships are automatic and frequently subconscious.
Many of these connections are ubiquitous. For instance, everyone learns to identify yellow with the sun and green with leaves and nature.
Some, however, are cultural. For example, according to one study, Americans identify jealousy with black, green, and red, but Russians correlate envy with purple, yellow, and black.
3. Choose a background color.
This is a crucial decision since the backdrop of your website will potentially take up more space than any other colour. However, it's a simple decision because there are just two possibilities.
Choose a more subdued variation of your dominant colour to strengthen your web design company. For the text to appear, the backdrop must be white or grey.
Alternatively, you may make the entire website off-white, which is the more typical option. It's not offensive and won't prevent anything - text, photos, or links - from flying off the screen.
4. Keep it simple.
This may appear to be challenging, but it isn't. Instead, consider minimalism while selecting your colour palette. A complex, crowded colour palette frequently confuses the eye.
Keeping things simple offers two significant advantages. The most obvious advantage is that simplicity may easily tie together a colour palette. Everything will appear united if you only use a few colours at work.
Another benefit is that viewers do not have to work hard to grasp what is happening. That's one of the characteristics of a fantastic website. Colour overload will confuse your users.
5. Choose a typeface color.
The colorful journey is to choose a font colour. First, of course, you might go with the obvious choice of black, but a quick search on the internet reveals that black fonts aren't as widespread as you might expect.
A black typeface on a white backdrop may induce eye strain due to the 100% contrast, and customers will click away if your site is difficult to read.
6. Integrate your branding
Finally, evaluate how your logo will affect your colour palette. Your brand probably already has specific colours associated with it. If this is the case, you may utilise your current colour palette to assist in building your website's colour scheme.
For example, if one of the colours you've picked has a bad connotation, you should reconsider.
Consider the colour connections that individuals have with the colours you've chosen. Are these linkages congruent with the ideals you've established for your web design company?
Where do you start when looking for a color scheme for your site? When you're only provided with a colour wheel, it might be challenging to decide on a color. Most of the time, you choose something that looks completely different when it's executed. Even if you find a colour you like, you should look for a Scheme that complements it. That is why there are specialised tools to assist you in deciding on a colour scheme for your site.
A science graduate who has a keen interest to lean about new technologies and research area. With an experience in the field of data analytics and content writing, she aims to share her knowledge among passionate tech readers.